The Most Enlightening Website Statistics for 2023

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In This Guide

According to data, websites with good design, search-friendly, incredible user experience, and proper optimization lead and convert best across the globe. This highlights the importance of elite web design for business.

We’ve compiled 35 critical website statistics that can transform your business’s online performance. Many other records hint at the benefits of implementing appealing web design strategies. From user behavior and engagement metrics to the impact of website design and mobile optimization, this comprehensive collection provides valuable insights to drive success in the ever-evolving digital landscape.

Key Website Statistics in General

1. Almost 71% of Small Businesses Own Websites.

In 2018, only 50% of small ventures had a website. Research shows that the figure has improved, with 71% of small businesses having a website now. Having a site helps in lead generation (filling the sales queue with customers interested in products) and lead conversion (the joint marketing and sales process that involves converting leads into customers through nurturing tactics).

(Source: Zippia)

2. Google Directs Almost 70% of Traffic Through its Site.

The percentage of the world’s web traffic that goes through Google is 70%. With the highest SEO, businessmen should optimize their business sites to align with Google.

(Source: Net MarketShare)

3. Low Traffic is the Leading Website Issue With 1 Out of 5 Businesses.

20% of small businesses should invest in SEO (search engine optimization) and design websites with high page loading speeds.

(Source: Top Design Firms)

4. 4.23% is the Percentage of the ACR (Average Click-through Rate) of a Call to Action.

Click-Through Rate (CTR) is the percentage of total advertisement viewed by an individual on a web page resulting in clicks. It is the main factor in the quality of Google ads, with 3.17% of CTR. On average, the CTR is 4.23% for a call to action (CTA), a text designed to inspire customers of a marketing campaign to take action. A compelling call to action (CTA) should be developed by fixing some website design, color, shape, etc.

(Source: WordStream)

5. There are up to 25.68% of Google Searches for the Keyword “Small Business Website.”

The number of searches for “small business websites” has increased by 25.68% over the past five years.

(Source: Trends)

Key Web Design Stats

6. Poor Design is Why 38% of People Stop Interacting With a Website.

Research statistics reveal that 38% of people will leave a poorly designed website due to the hundreds of choices of websites to be made.

(Source: Slideshare)

7. How an Organization’s Website Looks at First Glance is How 38.5% of Users Judge Their Business.

How the website looks visually is essential, as research found that 39% of people think poor design drives away customers.

(Source: Good Firms)

8. The Left-hand Side of the Webpage Attracts 7.70% Times of Users’ Focus.

Researchers proved that 7.70% of the time spent by internet customers who use a web page is focused on the page’s left side. Most websites, like Amazon, keep their menu bar on the left-hand side of the webpage.

(Source: SAG ipl)

9. The Website’s Color Attracts 39% of the User’s Focus.

When it comes to website design, a webpage color scheme attracts customers the most, apart from the quality of images and the typography of the webpage. According to research, it was found that almost 40% of internet users focus on color schemes when observing the website.

(Source: P.R. Newswire)

10. A Website’s Conversion Rate can Increase by 33% With Consistent Branding.

Purchase decisions can be majorly directed by the consistency in the marketing practice of creating a name, logo, symbol, or design that identifies and differentiates a product from other products of a business. Product branding across all digital marketing platforms significantly boosts customers’ service and product purchase decisions. Keeping the branding image, language, and colors constant and consistent can increase conversion by 33%.

(Source: Lucidpress)

11. However, Unique Design is Invested in by 73% of Businesses.

A company’s product, services, and website must stand out from the high competition. Investing massively in design is done by 73% of companies.

(Source: Adobe)

12. Poor Mobile Web Design will Make 57% of Users not Recommend a Firm.

Website owners need to make the site attractive regardless of the type of device. Research has found that 57% of customers would not recommend a business whose website doesn’t look good on mobile devices.

(Source: Zippia)

Users Experience Website Statistics

13. A Slow Website Will Make Almost 40% of People Halt Engaging With It.

Good design needs high-quality, fast-loading images. Users expect webpages to load in two seconds. A visually appealing site is useless if people leave before it loads.

(Source: Neil Patel)

14. Conversion Drop Reduces 20% Per Second of a Site’s Load Time.

Fast site loading is crucial as statistics show that even milliseconds matter. Each second lost means missed conversions. Mobile users are significantly affected by 1 to 10-second load time, which increases bounce probability by 123%.

(Source: Think with Google)

15. A Positive Response can be Increased to 5.03% by Optimal Visual Intensity.

Visual intensity refers to elements on a site platform. These include buttons, photos, headers, and thumbnails. According to stats, these elements contribute to the increase in positive response by 5.03%. Businesses should make their platforms engaging and dynamic with these visual elements.

(Source: Emerald)

16. 50% of Users Switch to Competitors Due to Poor UX Design.

It is common when users get turned off by websites with inaccessible interfaces. According to statistics, 50% of users switch to other brands when unsatisfied with the UX designUltimately, every business should continuously upgrade its website outlook to keep its users on-site and generate revenue.

(Source: Cloudfront)

17. Thrice is Enough for 80% of Consumers with Unsatisfied Brand Experiences.

Four of every five brand users can only endure a lousy customer service experience three times. It is worth noting that users expect to get the best service possible when they visit a site. However, when they leave unsatisfied, most may likely not return. Hence, developers must engage their visitors with optimized images, video content, and live features.

(Source: Emplifi)

18. User Experience Made 9,900% of the Return On Investment.

Return on Investment (ROI) is a metric used to evaluate how an investment has performed. And User experience (UX) is what a user of a product experiences in using the product. Research results indicated that for each $1 spent on user experience, $100 is gotten in return on a brand or product.

(Source: UX Planet)

19. Web Performance is What 43% of Small Businesses are Planning to Invest in.

According to statistical research, it was found that 43% of small businesses plan to invest in website speed. Website developers can use content management systems (CMS) like Squarespace, which enables loading speeds, and Wix, which compresses files to make the site load fast.

(Source: Top Design Firms)

Website Statistics – Content

20. Web Pages with Video Content Attract Users to Spend 88% More Time on Pages.

A research study found that internet users spend 88% more time on web pages with videos. Web designers should include videos in their content.

(Source: Web F.X.)

21. Video Content has made 81% of Marketers’ Increased Sales.

It has been proven that 81% of business marketers managed to improve their sales by including video content on their websites.

(Source: Wyzowl)

22. Businesses that Created a Blog Achieved 67% Higher Number of Leads Per Month.

According to research, blogs can generate almost 70% more leads to a small business website.

(Source: Demand Metric)

23. The Number of People in the U.S. That Made Purchases Due to a Blog was 61%.

The study shows that 61% of shoppers online in the United States made acquisitions based on a blog endorsement.

(Source: Thrive My Way)

24. Reading Time of Under 6 Minutes is What 94% of Readers Want.

Around 1,600 words count is what is recommended for a blog post to let you optimize blog content to provide helpful information to customers.

(Source: Marketing Insider Group)

Fascinating Ecommerce Website Statistics

25. The Amount of E-commerce Websites is Over 26 Million.

Reports have proven that more and more people shop online, with over 26 million eCommerce websites where buying and selling occur on the Internet. Physical building shopping is gradually going into extinction with the pandemic of 2020 fast-tracking it.

(Source: Marking Blog)

26. There are 13 Million Sites Live on the Biggest eCommerce Platform, WooCommerce.

In 2022, the leading e-commerce platform, WooCommerce, supported over 13 million live websites, showcasing the remarkable growth of online shopping. Following closely, Shopify emerged as the second-largest e-commerce platform, with 3.8 million live sites, further reflecting the significant impact of e-commerce on the global market.

(Source: Dash)

27. The U.S. E-commerce Sector has been Experiencing Steady Growth, Averaging Approximately 17.9% Yearly.

Research findings have shown that U.S. e-commerce sales witnessed a robust average annual growth of 17.9%, making it an appealing prospect for businesses to venture into the e-commerce space. Moreover, on a global scale, a staggering 2 billion people have made online purchases, highlighting the digital marketplace’s vast potential and customer base available to businesses with an e-commerce website.

(Source: Thrivemyway)

28. More Than Half of E-commerce Revenue gets Generated Through Mobile Devices, Highlighting the Growing Significance of Mobile Platforms in the Online Shopping Landscape.

As mobile device availability continues to rise, many people prefer using their mobile phones to access the Internet, including for online shopping. Research shows that 54% of Americans now shop conveniently on their cell phones, making mobile optimization a critical factor for businesses to succeed in the digital marketplace.

(Source: Statista)

29. 81% of Smartphone Shoppers Abandon Their Online Shopping Carts Before Purchasing.

Research findings reveal that 80.74% of tablet shoppers and 73.07% of desktop shoppers abandon their carts during online shopping. Understanding the reasons behind cart abandonment can help businesses optimize their checkout process and improve customer retention.

(Source: Brilliance)

30. Sites Relying Solely on PayPal for Payment Processing May Face Trust Issues Among Users.

Having only PayPal as the sole payment option on a website can give the impression of being less reputable, outdated, and untrustworthy. Businesses should consider offering alternative options like Stripe, Apple Pay, Amazon Pay, and Skrill to cater to diverse customer preferences.

(Source: Credit Cards)

31. 42% of Europeans Preferred Digital Wallets Such as PayPal.

Research indicates that 42% of Europeans opt for digital wallets as their preferred payment method, with popular choices like Alipay and PayPal. Notably, the U.K. and Germany stand out with the highest usage of PayPal among European countries.

(Source: eCommerce news)

The Local SEO Statistics

Check out these statistics on local search engine optimization:

32. Approximately 50% of Google Searches Happen for Finding Local Businesses. 

Local businesses greatly benefit from search engine optimization (SEO) or marketing, as 46% of searches are for local businesses. This emphasizes the importance of having a solid online presence, even if the business owner does not plan to expand globally.

(Source: Social Media Today)

33. 97% of Potential Customers Research to Learn About a Business Online.

Research statistics show that 97% of potential consumers use the web to learn about businesses, including social media marketing.

(Source: Moz)

34. 86% of Customers Navigate Google Maps Prior to Visiting a Business.

Most potential customers rely on Google Maps to search for information about a business before visiting the location. Thus, business owners should create a Google Business Profile alongside their website for better visibility and reach.

(Source: LinkedIn)

35. Businesses Without a Web Presence Risk Being Ignored by 62% of Customers.

A web presence is crucial for businesses, as 62% of customers ignore those without a website. A website is essential for gaining trust and providing information like contact details, products, and services.

(Source: Safari Digital)


The above facts suggest anyone developing a business not yet online should focus on creating professional-looking and search-friendly websites. Since a website is the foundation of effective digital marketing, it aids businesses in boosting brand recognition and integrity. Enhancing user experience and showcasing the company brand also aids in lead generation and conversion. These figures demonstrate the primary benefit of having a website, which is to help small businesses enhance flexibility, control, branding, and integrity.


What percentage of businesses have a website?

The average small business invests between $1,000 and $10,000 to build its online presence, so 73% of firms have a website.

Why do businesses need a website?

A website is crucial for businesses to promote their products and brand, establish credibility, and make a solid first impression on potential clients. It gives reassurance and comfort that the company is reliable and honest.

How much does having a website increase a business?

Comparing businesses with and without websites, the former can see growth increases of 15% to 50%. Online businesses also rarely fail because they give clients constant access.

The post The Most Enlightening Website Statistics for 2023 appeared first on The Tech Report.

Meet Rebeca Winters, a tech writer with a passion for exploring emerging technologies. With a background in software development and a keen eye for detail, she delivers insightful and informative content that inspires readers to stay ahead of the curve.

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